Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs
Heinz Marketing
FEBRUARY 14, 2020
The topic: Let’s say in your next job, the CEO banished the venerable marketing qualified lead (MQL). You weren’t allowed to use it as a marketing metric. How would you create a marketing strategy and model that changed the way your team operated, prioritized tactics, and reported on their impact? Frighten you?
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