ViewPoint

JULY 16, 2013

Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper. So your “qualified inbound lead” may consist of a person’s first and last name, the company or organization, an email address and maybe the size of the company. Environment documented.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. The first level targeting matrix is industry code (SIC or NAICS) and company size.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Biznology

MAY 7, 2015

First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition. LexisNexis is another source. Food for thought!

SIC 80

SIC Buy Process Webinar Metrics 80

PureB2B

MAY 22, 2018

They may require several follow-ups and lead nurturing strategies. Use Innovative Lead Nurturing Strategies. When leads are not ready for a purchase, it doesn’t mean you should throw them out. Purchase the Most Effective Lead List. Class D – Companies that have the least potential for sales.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

They may require several follow-ups and lead nurturing strategies. Use Innovative Lead Nurturing Strategies. When leads are not ready for a purchase, it doesn’t mean you should throw them out. Purchase the Most Effective Lead List. Class D – Companies that have the least potential for sales.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48