Vision6
AUGUST 23, 2021
For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking. Want to take your campaigns to the next level?
Scoop.it
FEBRUARY 28, 2023
The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. Lead nurturing strategy will have to be more concrete in the future In 2023, your focus should be to build better customer relationships and deliver value to them.
Martech
JULY 7, 2023
The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. For B2B brands, the classic lead-nurturing process can make the value harder to determine.
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