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Increase Subscriber Loyalty With These Email Marketing Automation Best Practices

Vision6

For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection.

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Which Email Marketing Trends Will Reign Supreme in 2023 and Beyond??

Scoop.it

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. Invest in a solid lead nurturing strategy backed by machine learning and artificial intelligence.

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7 key email metrics to track beyond opens and clicks

Martech

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. For B2B brands, the classic lead-nurturing process can make the value harder to determine. Those metrics all have their uses, mainly as trend indicators.

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. Businesses that are trusted will excel in this new environment. Exposure to FTC’s Do Not Track.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

Consider this a slow burn, using the data you have to start lead nurturing campaigns and adding more personal data as the relationship grows. Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right?