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10 Ways to Improve Conversion Rates Your Competitors Have Overlooked

KoMarketing Associates

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? Without further ado, here are 10 out-of-the-box, bigger-than-basic ways to spike your conversion rates…or maybe change your entire business: 1. email opt-in forms. lead nurturing sequences.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Here are some examples based on our own experience working with clients and senior leadership. What Is Our Marketing Message?

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. What is marketing automation and why is it used?

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. We’ve done the heavy lifting for you.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. We’ve done the heavy lifting for you.

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This is What B2B Buyers Want from Content. Are You Delivering?

KoMarketing Associates

Vendor content, for better or for worse, is one of the primary sources of information buyers use to evaluate products and services. Per a survey from PathFactor , “92% of marketing leaders report that content plays an important part in their decision-making process.”. They may be held accountable by several other members of their team.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Demand Gen Report ).