How Customer Experience Management (CXM) will become Smarter in 2020


Customer Experience Management (CXM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM).


How to Optimize the Cost of B2B Marketing


While optimizing the conversion rates ( Conversion Rate Optimization ) lies at the heart of any B2B marketing strategy, that not only leads to the increase in the Return on Marketing Investment (ROMI) made, but also leads to an increase in the total sales revenue of the organizations; deciding on the pennies to be invested in separate marketing strategies across omnichannel can be a real challenge.


10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions. The “end-game” of B2B marketing focuses on optimizing for leads & sales revenue.