Technographic Data: What is it, and why should you be using it?
PureB2B
MAY 30, 2022
This holds true if you are a business reliant on accurate prospecting data to drive your marketing, an established brand looking to identify niche personas, or a startup yet to make your first sale. After decades in the shadows of its siblings, it is in the age of big data that the full potential of technographics can be realized.
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