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CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. Technographic Data Technographic data provides the technology stack of an organization.

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Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data

DealSignal

What types of lead enrichment data are useful? The Benefit of Lead Enrichment for B2B Shorten lead forms Equalize prospects Align marketing and sales efforts Verify data What Makes a Good Lead Enrichment Tool? Account data. What Makes a Good Lead Enrichment Tool? What is Lead Enrichment? Shorten lead forms.

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First-Party Data Strategies for B2B Marketing in the Cookieless Age

Learn from the Pros

Public Data Sources – Leverage public data sources, such as government databases, SIC codes, industry reports, and social media platforms. To excel with contextual targeting: Leverage First-party Intent DataIntent data points reveal the topics and products users are actively researching.

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Human Intervention Provides the Best B2B Database

OutboundView

Because there isn’t such a thing as “ready-made” data, organizations must use various methods of software for segmentation and data validation. But those methods also must be paired with human intervention because such tools as predictive modeling and AI and software will never give you the best results.

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What is a digital events platform and how can it help you?

Martech

With the rare exception of a Hamilton on Disney+, there’s a reason why live Broadway shows videotaped and then shown on a screen never has [sic] been really successful — much is lost in the translation to a different medium.”. But it’s the intent data produced by digital event participants that set them apart from their IRL counterparts.

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Leverage Ideal Customer Profile Within SalesIntel’s Advanced Search

SalesIntel

What solutions and tools are clients presently utilizing? Is it their intention to switch from one product to another? . SalesIntel provides comprehensive firmographic and technographic data on all of our company profiles. SalesIntel’s firmographic data helps you qualify ideal prospects and target them with maximum precision.

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Leverage Ideal Customer Profile Within SalesIntel’s Advanced Search

SalesIntel

What solutions and tools are clients presently utilizing? Is it their intention to switch from one product to another? . SalesIntel provides comprehensive firmographic and technographic data on all of our company profiles. SalesIntel’s firmographic data helps you qualify ideal prospects and target them with maximum precision.