Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Improvement strategies also include assimilating best trends from non-competitors, which can aid in the optimization of the Social KPIs.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 6, 2019

KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. ABM-ers should also give special impetus to rebuilding their account lists as well as leveraging account ID software to identify, segment & convert high-value accounts, more likely to buy.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45