New ways to identify B2B buying group members
Martech
MAY 2, 2024
After that, you can build and orchestrate campaigns via Demandbase’s B2B advertising DSP (demand-side ad platform), third-party ad channels like LinkedIn, Meta or Google and your own marketing automation channels, like HubSpot, Marketo, Sendoso and others. The BDR team then goes in to verify, validate and expand the group members.
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