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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Click To Tweet. Functionality.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email Marketing Services in 2023 Choosing an email marketing platform can be difficult as providers offer different features and pricing options. Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. Always use opt-in methods to ensure you have permission to send future emails.

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Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API. As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte.

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10 Essential WordPress Plugins for Content Marketers

ClearVoice

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. OneSignal — This plugin allows you to show notification opt-ins when people hit your website. Visitors can opt-in to receive desktop push notifications when you publish a new post.

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). Your website content management system (CMS) makes it possible to create pages of content on your site. Your website may or may not be the only CMS you use as part of your MarTech stack.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

Larger companies are more likely to have a martech stack that’s been built up over time.). In terms of usability, productivity, training, and customer service, how do they assist your team? There are a wide variety of tools available when integrating your A/B testing platform, so it can be difficult to choose the right ones.

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Top 10 Landing Page Creation Tools for 2020

Martech Advisor

While Wishpond offers run-of-the-mill landing page builder features, such as a drag-and-drop editor, template library, custom fonts, and mobile-responsive design, you can also integrate pop-ups, welcome mat, slide-ins, and opt-in bars. through its platform, and it can be integrated with over 300 services. Drag-and-drop Editor.