Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum
Navigate the Channel
JANUARY 2, 2024
The impact of online reviews on a business’s reputation and bottom line cannot be overstated, making them a critical element in the marketing landscape. Consumers may place greater importance on the content and context of older reviews. They don’t conflate WOM with a stranger’s review online.
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