Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Having a strong brand resonance sets the pace up for improved sales revenue.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SnapApp

FEBRUARY 5, 2019

Marketing and sales teams used to have separate responsibilities. Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. But these days, the lines between marketing and sales teams’ responsibilities have blurred. Here’s what we learned.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

NOVEMBER 18, 2019

It takes a lot to succeed in sales & the ecosphere of attracting, engaging, converting & retaining the customers now is more competitive than it has ever been. Gartner peer insights voted the platform as to the best CRM lead management software of 2018. The platform has also got a mobile version.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO. Convergence of SEO with Evolving Content.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

These include the sale of raw materials and semi-finished products as well as the sale of products to wholesalers and retailers. Outbound sales also need to be paid attention to as oftentimes, they help in driving excellent sales conversions. Adding eCommerce to your business as a sales channel isn’t a cakewalk.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52