article thumbnail

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

31 Marketers Share Their Tips for Aligning with Sales

SnapApp

Once marketing and sales are aligned, you can start to develop strategies for generating more leads, qualifying them, and passing qualified leads to sales. Generate More Leads with Inbound Marketing. Our respondents recommend the following techniques for generating more leads with inbound marketing.

article thumbnail

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

Content Syndication abides by the excellent practices of inbound marketing & isn’t motivated by an explicit intent to sell. 9) Quantify the Effectiveness of Content Syndication: To benefit the most from their content syndication strategies, the marketers need to quantify & optimize their content syndication strategies.

article thumbnail

The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI).

article thumbnail

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

article thumbnail

Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers. Wrapping It Up.