B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. PureABM offers B2B marketers a four-step solution to optimized account-level engagement: Target Account List Identification.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. 6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

SalesIntel

JUNE 28, 2022

Data adds value to your existing B2B sales database or CRM, creates richer contact profiles, and accelerates sales. By having more accurate data, our users have seen a 50% hike in their prospecting efficiency. . Firmographics also help determine which B2B sales leads are the best match for your company’s Ideal Customer Profiles (ICPs).

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Aberdeen

JULY 3, 2019

When brand awareness is coming from the wrong people, you risk wasting marketing resources on an audience that will never make a purchase. Intent data is your key to identifying the total active demand for your products and services. Your first step is to educate yourself on the ins and outs of intent data.

Intent Data 45

Intent Data Intent Brand Identity Branding 45