6sense

DECEMBER 8, 2021

Not when you know your company’s In-market Ideal Customer Profile, or IICP. . The difference between an IICP and the better-known concept of ICP (Ideal Customer Profile) is significant, and can make all the difference in defining the efficiency, impact and success of your revenue team. No cold calls. What’s an IICP, Anyway?

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. You can conduct sales prospecting at scale. Automated email sequences.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. Data adds value to your existing B2B sales database or CRM, creates richer contact profiles, and accelerates sales. By having more accurate data, our users have seen a 50% hike in their prospecting efficiency. .

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Ideal Customer Profiles Psychographics B2B Lead Scoring 52

6sense

JANUARY 3, 2022

Account-based marketing is now the gold standard for outreach and engagement for many revenue teams. Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

6sense

AUGUST 29, 2021

Typically, we rely on MQLs to provide us with a general idea of who the prospect is and what their pain points are before going into a meeting. In the Age of the Customer, where prospects expect personalized and accurate engagement from a sales team, MQLs aren’t enough.

Intent Data 48

Intent Data Sales Management Ideal Customer Profiles Intent 48

6sense

MAY 10, 2017

Since all the outreach activity is tied directly to those accounts, if you don’t choose the right ones, you’re hosed. And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. Obviously the core of every ABM strategy is the account list.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Hubspot

MARCH 12, 2018

Hey [Prospect], Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at [company]. Monitor who views your LinkedIn profile. Click around and view a bunch of their employees' profiles. Regards, [Your name]. Your name].

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101