PureB2B
APRIL 26, 2022
And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-Market” Buyers.
Act-On
APRIL 26, 2024
For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Historically, Sentinel has put a lot of weight on our behavior scores to define an MQL and how we hand off leads to our sales development reps,” says Angelique.
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6sense
MAY 9, 2017
Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend. Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined.
PureB2B
OCTOBER 20, 2020
A marketer will spend countless hours nurturing leads and prospects down the funnel to get them to hit an MQL status and the last thing they want is for someone to reach out the lead too soon. However, there is a way a sales rep can prospect an MQL that doesn’t involve them stepping on marketing’s toes. Learn more here!
PureB2B
OCTOBER 20, 2020
A marketer will spend countless hours nurturing leads and prospects down the funnel to get them to hit an MQL status and the last thing they want is for someone to reach out the lead too soon. However, there is a way a sales rep can prospect an MQL that doesn’t involve them stepping on marketing’s toes. Learn more here!
Adobe Experience Cloud Blog
JUNE 9, 2017
This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. The specific conversion metric you choose will depend on your use case.
6sense
NOVEMBER 3, 2015
Predictive intelligence is giving B2B companies better visibility into their buyers. Within in their own ecosystem, companies can mine their own databases to uncover in-market buyers and route those leads directly to sales bypassing their traditional lead qualification process.
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