A Simple 7-Step Guide to Creating Better B2B Content
Engagio
APRIL 8, 2019
Each story meeting felt like an exercise in guessing and then trying to meet our customers’ expectations. Three B2B marketers sitting in a conference room guessing at what the CIO or VP of IT at a company 100 times our size would want to read. In order to write the stories, we relayed the questions our customers mentioned in the calls.
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