Best Social Media Stats and Market Research of 2010 (So Far)


Which social networking site is used by 92% of senior marketing executives? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter.

Marketing + Technology + Management – Hype = MarTech


Kyle Duford , global VP of digital and e-commerce at Dr. Martens , will describe how they achieved success in personalizing experiences for customers on their e-commerce site, in email marketing, and in online advertising. I have an allergy to hype.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Using actionable icons that integrate with the theme of your site , content and online activities instead of bland generic ones will help encourage readers to share your content. 10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. On Site. iCrossing (2).

B2B Lead Management Market Heats Up

delicious b2bmarketing

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people.