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The ethics of AI-powered marketing technology

Martech

HubSpot’s Content Assistant and Chatspot AI Content Assistant helps marketing and sales teams ideate, create and share quality content in a matter of minutes if not seconds. Transparent privacy policies and easy-to-understand terms and conditions are essential. Data ownership. Data minimization.

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. Seamless Integration : Works smoothly with platforms like HubSpot for easy campaign management. DealSignal takes data privacy seriously and complies with regulations like GDPR and CCPA.

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Personalization Versus Privacy: Making Sense of the Privacy Paradox

Hubspot

On the other hand, we are still sharing personal information freely online on a daily basis and liberally ticking boxes to agree with pages and pages of terms and conditions that most of the time we haven’t even read. Why are we so generous with what we share?

Privacy 77
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The Ultimate Guide to GDPR for Advertising

QuanticMind

Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. That means: You can’t bury consent in the Terms & Conditions. After all, transparency with your audience is a good business practice all around, whether they’re located in the EU are elsewhere.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Privacy Policies and Terms of Use. Adhere to other websites'/business' terms of use.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

If you’re going to be bringing a third party into your relationship with your customer, ensure they share the same privacy values. While setting up your account, don’t just tick “read the privacy policy and terms and conditions” and be on your way. Ensure you’re offered privacy by default. Free trial?