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5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)

Hubspot

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

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Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths!

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How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Meaningful Metrics for B2B Blogging - Proteus B2B Marketing , April 20, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. 35 Ways to Market Your Blog - Junta 42 , September 27, 2010. Top 10 Takeaways from the 2010 Content Strategy Forum - Content Marketing Today , April 30, 2010. What’s Up, Blog?

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you. Step 5: Position or Value Proposition. When crafting a positioning statement, consider: To whom are you speaking? Target market, demographic, and persona).