How B2B Marketers Sabotage the Power of Case Studies to Generate Demand
NuSpark Consulting
JANUARY 15, 2016
“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Think instead of success stories , perhaps an article you might see featured in an industry magazine. I contend, however, that only a minority achieve their full potential.
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