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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. People write case studies (or anything for that matter) with the intention that people will read them. I contend, however, that only a minority achieve their full potential.

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How to Save the World

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Intentional Communities. Orion Magazine. Guerilla News Network. Business/KM Blogs. 43 Folders. Carolyn Allen. Dale Asberry. Steve Barth. Ralph Beuker. Danah Boyd. Stowe Boyd. Business Experiment. Shawn Callahan. Davenport & Prusak. Chris Dent. Stephen Downes. E-learningpost.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Intentional Communities. Orion Magazine. Guerilla News Network. Mostly its called cultural or corporate anthropology or ethnology, but I prefer the term Customer Anthropology -- the study of your customers people and behaviours in their natural habitat. Business/KM Blogs.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Intentional Communities. Orion Magazine. Guerilla News Network. Wrebecca Writes. Business/KM Blogs. 43 Folders. Carolyn Allen. Dale Asberry. Ralph Beuker. Danah Boyd. Stowe Boyd. Business Experiment. Shawn Callahan. Chris Dent. Stephen Downes. E-learningpost. Lilia Efimova.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Intentional Communities. Orion Magazine. Guerilla News Network. Wrebecca Writes. Business/KM Blogs. 43 Folders. Carolyn Allen. Dale Asberry. Ralph Beuker. Danah Boyd. Stowe Boyd. Business Experiment. Shawn Callahan. Chris Dent. Stephen Downes. E-learningpost. Lilia Efimova.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Intentional Communities. Orion Magazine. Guerilla News Network. Business/KM Blogs. 43 Folders. Carolyn Allen. Dale Asberry. Steve Barth. Ralph Beuker. Danah Boyd. Stowe Boyd. Business Experiment. Shawn Callahan. Davenport & Prusak. Chris Dent. Stephen Downes. E-learningpost.