How B2B Marketers Sabotage the Power of Case Studies to Generate Demand
NuSpark Consulting
JANUARY 15, 2016
“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. People write case studies (or anything for that matter) with the intention that people will read them. I contend, however, that only a minority achieve their full potential.
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