The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
The Point
DECEMBER 17, 2010
Even for consumer transactions involving a sales person, such as a new car purchase, B2C companies must contend with Web-based influences, such as rating services and an explosion of peer opinions. The proliferation of Web 2.0 If the buyer’s journey is your map, then marketing data is your GPS. Become a data zealot.
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