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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. I always find it interesting that “SEO” gets put in an isolated category. Email Marketing. Social Media Marketing.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Those tactics in summary: YouTube Integration. Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Google Product Listings. There are two key requirements for Google Product Listings. Generate Leads for Exports.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. companies now use social media in their marketing efforts.

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What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

Content fuels B2B SEO and social media initiatives. But where do B2B marketers obtain great content? My colleague Jim Schakenbach and I have had a few conversations in the past on how marketers need to adapt more of a journalistic mindset to the way they approach content development. Google Drive (for shared resources).

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The Customer Journey Starts Here

GreenRope

With a direct integration, contact records are automatically populated with important data and you are able to trigger workflows and customer journeys. Typically, you do a Google search. Typically, you do a Google search. But, for this article, I wanted to focus on the big three of digital marketing today.

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The Customer Journey Starts Here

GreenRope

With a direct integration, contact records are automatically populated with important data and you are able to trigger workflows and customer journeys. Typically, you do a Google search. Typically, you do a Google search. But, for this article, I wanted to focus on the big three of digital marketing today.

article thumbnail

The Customer Journey Starts Here

GreenRope

With a direct integration, contact records are automatically populated with important data and you are able to trigger workflows and customer journeys. Typically, you do a Google search. Typically, you do a Google search. But, for this article, I wanted to focus on the big three of digital marketing today.