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Industry Conferences and Seminars: How to Extract their Real Business Value

Marketing Craftmanship

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. Conference sponsors do their best to prevent this type of guerilla marketing.). But the conference sponsor is typically not at fault for the lack of return on this marketing investment.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry. Unconventional Non-digital ideas Guerilla Marketing: Guerrilla marketing involves unconventional and often surprise tactics to grab the attention of potential customers.

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B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?

Marketing Craftmanship

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. You also need to create a detailed communications strategy – tailored for each event – that addresses how you intend to: Share intellectual capital associated with the event (either generated by you or someone else), and how to.

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Top 10 B2B Influencers in 2020

Oktopost

He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee. Houston Golden is a part of a newer generation in the B2B influencer field and considered the “#1 LinkedIn Marketer”. You can follow Dave on Twitter | LinkedIn |.

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How to Set Up your Market Development Funds Program: Part 2

Computer Market Research

The ABC Company MDF opportunity is designed to support partners’ demand generation efforts. Partners are asked to submit the expected ROI that the MDF activity spend will generate. Guerilla marketing. Telemarketing call campaigns for lead generation direct mail or e-mail marketing campaign follow-ups. Customer Seminars.