Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. Or you might even consider hi-jacking the conference agenda, by inviting high-value targets to a roundtable discussion / reception at a very exclusive venue near the event.

Conference 100

Conference Lead Scoring Lead Ranking Guerilla Marketing 100

Marketing Craftmanship

APRIL 2, 2015

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. You also need to create a detailed communications strategy – tailored for each event – that addresses how you intend to: Share intellectual capital associated with the event (either generated by you or someone else), and how to.

Conference 100

Conference Tactics B2B Marketing Planning 100

Computer Market Research

MAY 24, 2017

How to Qualify,’ Proof-of-Performance and Reimbursement . Provide a ‘360-degree’ view of your MDF, so there is no ambiguity that might otherwise lead to disputes and frustrated partners. How to Qualify,’ Proof-of-Performance and Reimbursement. Guerilla marketing. Direct Sales/Telemarketing. Customer Seminars.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60