article thumbnail

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

Trends 183
article thumbnail

Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

Gartner predicts that as much as 49% of sales leaders believe that focusing on accelerating early pipeline and lead generation/management efforts will be the most critical areas to ensure success as we enter 2021. Unfortunately, the harsh truth according to Gartner is that 55% of sales teams reject marketing-qualified leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Types of Data You Need to Identify Accounts for Your ABM Program

Engagio

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Number of locations. This is an excellent starting point for your account selection process, but it’s only the beginning. Technographic information.

article thumbnail

Scaling every stage of your ABM Program with Insight

Business Brainz

According to Gartner, “The typical buying group for a complex B2B solution involves six to 10 decision-makers‚ each armed with four or five pieces of information they’ve gathered independently and must de-conflict with the group”. Closing deals in B2B was never easy – and is getting more complex each day.

article thumbnail

Dynamic Duo: Close More Deals with Sales and Marketing Alignment

Adobe Experience Cloud Blog

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. And Gartner reports that up to 70% of sales leads are not properly leveraged or are completely ignored thus wasting marketing programs dollars.