Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. Outside of targeting, the biggest problem surrounding the ROI of Facebook ads is your metrics. When the top executives in your company present marketing results to the board, do they include impressions? Engagement?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. Outside of targeting, the biggest problem surrounding the ROI of Facebook ads is your metrics. When the top executives in your company present marketing results to the board, do they include impressions? Engagement?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Vidyard

MAY 17, 2016

For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Here are just a few examples: Gating on-demand webinars before the video starts playing.

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

PathFactory

SEPTEMBER 27, 2018

Beyond the click, the team had zero visibility into whether customers were actually engaging with the content, or what impact that engagement had further down the funnel. Learn more about TIBCO’s on-demand nurture strategy. Learn more about Nimble’s on-demand website content strategy. They never see the same asset twice.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40