Golden Spiral
MARCH 10, 2022
In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. As marketers, we have become obsessed with numbers, stats, and metrics. A Statistic to Cite. Sometimes to our own detriment.
6sense
DECEMBER 8, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Reduce Waste.
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6sense
AUGUST 28, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Reduce Waste.
OutboundView
AUGUST 16, 2019
Industry trade shows . Here’s just a few eye-opening stats: . 75% of B2B customers say buying from a website is more convenient than buying from a sales representative ( Forrester ). Attends trade shows, conferences, speaking events and industry events. They will take part in actions such as: .
Allocadia
JUNE 7, 2019
According to Forrester , B2B marketing executives are not in denial. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.
Allocadia
APRIL 16, 2019
According to Forrester , B2B marketing executives are not in denial. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.
Terminus
MAY 24, 2017
ABM is a new way of getting aligned with sales teams to engage best-fit accounts instead of being focused on BS metrics like marketing qualified leads (MQLs) or the number of people’s badges you scanned at a trade show booth. But alas, Forrester found that less than 1% of leads generated ever turn into customers.
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