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The Opportunity Social Media Offers Manufacturers

MLT Creative

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

YouTube is routinely serving more than a billion video views per day. Google Removes Page Rank from the Webmaster Tools. A Robert Half Technology study announces 54% of companies blog social media sites. A Robert Half Technology study announces 54% of companies blog social media sites. Big M&A Month-. technologies.

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Lights, Camera, Conversions: How to Create Video Landing Pages That Convert

ConvertKit

A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. I know, I know—you're probably thinking about creating videos for social networks or YouTube. Customer testimonials or other social proof. Video landing pages.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Case studies and customer testimonials.