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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. To check out the full story of how the QuanticMind RPC model drove these record numbers, check out the full case-study.

PPC 40
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? General Social Media Statistics. We’re all hungry for data.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In some cases, a very large number. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. Twitter for B2B Marketing.

Twitter 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Social Media Statistics. Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. How many journalists also maintain blogs?