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The Best Marketing Conferences of 2020

Marketing Insider Group

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Staying up-to-date with the latest regulations and ensuring all staff are properly trained requires considerable time, money, and resources that could otherwise be spent on other marketing initiatives. Pay-per-click (PPC) ads: Use PPC ads on search engines like Google to drive traffic to your website. Find out more.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. However, algorithms alone cannot give you the best results.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. Social Media Use in Big Companies. 25% of U.S.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can also ask for training to make sure you’re using all the features to the best advantage. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.)

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. ANNs can be trained to analyze past performances to develop the most beneficial incentive system for influencers. 12) Improved PPC Campaigns. 6) Easier Marketing Automation.