B2B Marketers: The Intent Data Trend is Here to Stay
TrustRadius Marketing
OCTOBER 3, 2022
Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Understand your target market.
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