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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Did your SEO program lead to a surge in web traffic? Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

Focus on Organic Traffic: Are you thinking of running ads to snatch a bigger slice of the pie during the holiday season? Holiday season ROAS is dismal because of brand competition — you’re not the only one thinking of ads for November/December sales. Shift your focus to organic traffic. Fix Shopify’s Technical SEO Issues.

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How to Create an AI Marketing Strategy

Single Grain

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Dive Deeper: * What Is A/B SEO Testing? * Running a real-world focus group is also an option – but to reach that level of statistical feasibility would mean that tests could take weeks, given how high-touch they would be. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

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Maximize Return During Tough Times Through Testing

Moz

Despite this overall decrease, the click-through rate (CTR) increased by 61% in that month, the return on ad spend (ROAS) jumped from 0.25 Consider A/B testing headlines to see which is more captivating and clickable, and then roll those findings out to title tags on the SEO side of things to see similar benefits there. How to test.