Marketing Insider Group

JANUARY 30, 2024

I’m old enough now to remember when we had to do focus groups to learn more about customers and now there’s a daily real time focus group going on all around us if we are willing to listen and interpret and triage that information. I think you develop that foundation.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Did your SEO program lead to a surge in web traffic? Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Hubspot

MARCH 27, 2023

Implement SEO strategies You’ve created this beautiful website, now what? It would be imprudent to not bake SEO (search engine optimization) into your plan. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Perfect your landing page.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Kevin Indig

APRIL 1, 2023

The most popular SEO strategy is growing traffic through blog content. SEO Manager at UBER Scott Salter , SEO & Content Manager at Gymshark Thank you all for contributing to this piece! Already today, most content doesn’t get SEO traffic, backlinks or any eyeballs.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Superficial usage of SEO. SEO makes for one of the best ROIs in advertising.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Kevin Indig

MARCH 18, 2023

SEO has always lived at the intersection of engineering, content and design. But for Marketing and especially SEO purposes, let's simplify design for a moment to show how one-sided our view often is. The key question then is: Who at your company/client owns web aesthetics, and how do they interface with SEO?

Lead Ranking 52

Lead Ranking Lead Scoring CTR Paid Search Agency 52

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. Market Insights harnesses search data and provides direct and actionable insights to guide these marketing and SEO decisions. Creating Market Insights.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Superficial usage of SEO. SEO makes for one of the best ROIs in advertising.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Circle Studio

NOVEMBER 23, 2021

In response to this trend more B2B marketers are going to be adjusting their SEO strategy to account for this by focusing on things like click-per-search keyword research and targeting featured snippet positions specifically. More and more (and more) video. Listening to and acting on employee feedback.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening. And’s it’s a deeper level than active listening. Empathetic understanding is not the product of survey data. You need to get out of the building and observe the world of your customer.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Directive Agency

OCTOBER 13, 2021

You can also reward them with free products or services for providing something in return, such as participating in a product focus group or survey. . Leverage Strong SEO. Having a strong SEO strategy and using the right keywords can have significant impacts on the type and quality of potential customers you attract.

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. Incorporate SEO in a natural way. From there, they work to identify pain points and other psychographics the company’s customers are experiencing.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Content Standard

JULY 24, 2018

SEO Research. Your SEO team or agency will be able to advise on the terms and topics people are searching for online, which will again give you direct insights into their needs and challenges. If you haven’t yet, start involving SEO researchers in your editorial meetings and ideation. Focus Groups.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. Bloggers started writing about how online reviews help with SEO. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

Unbounce

JUNE 17, 2021

Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. Alternate text for images is a hot topic in search engine optimization (SEO) , but it also helps visitors using screen readers. You’re on top of things, right? ). You’ve got a lot of sources for getting to know your visitors.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

ClearVoice

APRIL 19, 2021

It involves content marketing, search engine optimization (SEO), social media marketing (SMM), and branding tactics. Inbound marketing is used by both lead generation and demand marketing to attract and engage prospects and customers. The role of the demand generation marketer. You’ll need to fix those first.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Hubspot

DECEMBER 10, 2018

SEO Analyst. Additionally, designing artwork online might provide you with the opportunity to express yourself in a unique way, which could appeal to you if you tend to avoid expressing yourself in large groups. SEO Analyst. As content marketing continues to grow, an SEO analyst is becoming a widely sought out position.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). But how do you measure whether (or when, or how, or why) somebody has been galvanized? We’re not salespeople.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Circle Studio

JANUARY 10, 2020

While it was once confused as “the new SEO,” perhaps the most rampant myth today is that content marketing is synonymous with thought leadership. With that view in mind, it’s not surprising that many leaders are either skeptical or dismissive altogether of 3 rd party client research (one-on-one interviews, focus groups and surveys).

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Martech Advisor

OCTOBER 1, 2019

SEMRush, Google Ads, and other paid and organic SEO tools). Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., SEO success. Search data (e.g., Website traffic (e.g., Google Analytics). Marketing campaign analytics (e.g., HubSpot, Marketo, or Pardot).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences).

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening. And’s it’s a deeper level than active listening. Empathetic understanding is not the product of survey data. You need to get out of the building and observe the world of your customer.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

seo.co

MAY 11, 2021

This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods. Instead, focus on the similarities that you find. Focus groups. However, you’ll have to dig in deeper and get to know your market on a more personal basis.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

B2B Marketing Traction

MARCH 27, 2012

Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. The key here is that these are genuine links – not artificial links that some SEO companies contrived to trick the search engines. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

seo.co

APRIL 5, 2022

Besides acting as additional fodder for blog post ideas, long tail keywords should be a crucial part of any SEO professional’s content writing strategy. While long tail keywords provide a constant source of blog post and content ideas, it’s often difficult to measure their SEO ROI based on search engine rankings.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Biznology

DECEMBER 6, 2016

About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Content Standard

NOVEMBER 14, 2018

SEO keyword research reveals trends about what’s on people’s minds and what your competitors are betting their hard-earned budgets on. Surveys, focus groups, pilot programs, and a plethora of other tactics help reveal what’s on our audiences’ minds. Passive Content Intelligence. UX Testing.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

Moz

JUNE 8, 2020

Let’s say I wanted to be an organic farmer instead of a local SEO — how could I transition? Buy Local associations Chambers of Commerce and other business associations Local government bodies and officials A formal focus group Friends and family Local reporters and bloggers Successful local business owners.

Planning 72

Planning Business Paid Search Agency Communities 72

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? This is more than just simple SEO keyword research. They’ll come back for more (and feel indebted to your brand for the value you’ve added). Research and data.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Contently

JUNE 13, 2016

Near the end of 2013, Google penalized the company for some shady SEO practices. Brands don’t exactly love negative feedback unless it’s in a stale environment like a focus group, which is why most native ad campaigns don’t offer commenting options. In other words, Genius would have to work with brands.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Ignite

AUGUST 16, 2017

This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. See below.

Research 54

Research Advertisements Advertising Eye-Tracking 54

Marketing Insider Group

AUGUST 3, 2010

Kent calls social media “essentially the world’s largest focus group.&# In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Convert

NOVEMBER 17, 2021

Fix Shopify’s Technical SEO Issues. Shopify has a reputation for not being the best CMS for SEO. This makes it tough to put the SEO spotlight on the pages you want. Keep in mind that building content clusters is a long game though. But that shouldn’t matter if you know exactly what to do to take full advantage of it.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Brandpoint

APRIL 8, 2019

Besides being essential to your SEO success, housing a backlog of unique, timeless content on your blog is an incredible tool for your email marketing campaigns. Utilize clients as a focus group by sending out “sneak peeks” of new content and asking for feedback.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Markempa

AUGUST 12, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening. And’s it’s a deeper level than active listening. Empathetic understanding is not the product of survey data. It’s shocking how little of this happens.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130