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A guide to content ideation & development

Sprout Social

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Ideation can be ongoing or scheduled.

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11 Ways to Give and Get Customer Love

Hubspot

And if a case study customer is one who shares similar buyer personas with you, the promotion of their case study to your audience could open them up to potential new business. Offer Exclusivity: Giving your customers exclusive access to different things can be a great way to show them you value their customer status. for loyal patrons.

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How to Start a Side Business From Home in 6 Easy Steps

Optinmonster

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

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Delivering Episode 25: An Inside Look at Visual Editor in Litmus Builder

Litmus

They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills. Jason Rodriguez: I was thinking about it, but I feel like that’s not a flattering term for the most part. So is that cool?

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. How can they get the most out of it?

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