21 Tips & Other Impressions from the Marketo User Summit
The Point
OCTOBER 14, 2010
Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. Provide readers the ability to “like” individual content assets on Facebook.
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