Biznology

Social media strategy leaders: Lisa Marcyes

Biznology

I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. Welcome, Lisa !

Brand 37

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. This will be more true once Marketo finishes its planned migration of activity data to a combination of Hadoop and HBase.

Trending Sources

Doing More Together: Facebook and Marketo Drive Marketing Success

Modern B2B Marketing

Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. For instance, Marketo’s integration with Facebook’s Offline Conversions API allows marketers to connect “offline” conversions, an event not measured by Facebook (e.g.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Social media used to mean launching a blog, or designing a corporate Facebook page.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens.

The Economist & Marketo: Figuring Out The Next Era of Marketing

Modern B2B Marketing

Facebook had only just left the college campus and was still being thought of as a place to tell people what you were having for lunch. The Economist & Marketo: Figuring Out The Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

How Facebook Local Will Affect Local SEO

Modern B2B Marketing

If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. With the introduction of Facebook Local, that number’s about to go way up. Where Facebook Local stands out is in its attention to the friend factor.

How Facebook Watch Will Change the Game for Marketers

Modern B2B Marketing

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. The Facebook Watch Launch. What Facebook Watch Could Mean For Marketers.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

7 Ways To Boost Your Organic Reach On Facebook

Modern B2B Marketing

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far.

Microsoft and DXC Win Big at Marketo and SiriusDecisions — What’s Their Secret?

Leadspace

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! On Tuesday, Marketo announced the winners of its annual Revvie Awards, with Leadspace customer Microsoft receiving the Enterprise Marketing Team of the Year award. Events season is well and truly underway for B2B marketers.

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Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. An engaged Facebook connection can be just as valuable as an opt-in subscriber.

Tying Facebook Leads Directly to Revenue: A Marketo Example

Modern B2B Marketing

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form.

ROI 12

Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Modern B2B Marketing

Marketers need to explore focusing their energies on channels that maximize engagement, like Facebook Messenger. Offer that your new ‘buddies’ meet you on a channel that’s growing, robust, and genuinely engaging, such as Facebook Messenger.

Facebook Stats that Every Social Marketer Should Know

Modern B2B Marketing

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. How to Make Facebook Work “After Hours”.

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[Infographic] Is it the End of the Facebook Free-For-All for Brands?

Modern B2B Marketing

Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media.

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google.

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement.

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Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives?

An Editorial Calendar for Facebook? Absolutely.

Modern B2B Marketing

by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. Here’s a quick breakdown of how we theme out our Facebook editorial calendar.

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse Today’s marketing simply wouldn’t exist without marketing technology.

Four Badass Facebook Advertising Tactics

Modern B2B Marketing

by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. After building a solid case around the importance of Facebook advertising it’s now time to put together the tactics for success. Have a question regarding Facebook advertising?

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04

How Facebook Creates Powerful Connections in Times of Need

Modern B2B Marketing

Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal. In addition to the Safety Check feature, Facebook placed a donation button at the top of the page, which, in just two days, raised more than $10 million for victims.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”).

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Facebook had not yet opened to the public (that happened on September, 11 2006). Many of the networks (Facebook, Pinterest, Instagram, Tumblr) are highly visual, driving the need for more visual content.

What Facebook Graph Search Means for Your Business

Modern B2B Marketing

by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. So what does this mean for your Facebook brand page?

Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]

Modern B2B Marketing

Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. .

6 Reasons Why Your Company’s Facebook Page is Unattractive

Modern B2B Marketing

Can you believe that Facebook’s Timeline feature is nearly a year old? Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. In the data below you can see that in August I ran only standard Facebook ads along with a few promoted posts.

What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

Modern B2B Marketing

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101. GET DOWN at THE MARKETO MARKETING NATION GALA.

How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Modern B2B Marketing

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years.

How Facebook Graph Search Affects Your Privacy [Infographic]

Modern B2B Marketing

by Jason Miller Facebook Graph Search is being rolled out to the masses and it’s important to be aware of the searchable content you post. Public information will come up in search queries and may prove problematic if you have content on Facebook that you don’t want the world to see.

Contagious Content: Facebook Posts That Get Shared Like Crazy

Modern B2B Marketing

With the exponential growth of Facebook, there’s been an almost sickening amount of talk about likes and likeabilty. In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It.

Watch: You Don’t Need a Million-Dollar Marketing Budget to Succeed at Demand Gen

Leadspace

We gained an insight into some of those pearls of wisdom at Marketo’s Marketing Nation Summit earlier this week. So, how did Marketo and Microsoft use an Audience Management Platform create and close so many more deals?

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitter

8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)

Modern B2B Marketing

Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. Facebook’s own cover photo is a perfect example of how images can tap into emotions.

The Guide to Facebook Timeline for Businesses [Infographic]

Modern B2B Marketing

Have you switched your business’s Facebook page over to the new timeline yet? Embed this Facebook Timeline for Businesses infographic on your web site: The Guide to Facebook Timeline for Businesses [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].