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Industrial Marketing Today
OCTOBER 2, 2010
Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Go beyond the high-level demographics of SIC/NAICS codes and company size. WHEN : When on the sales cycle do you expect to engage with your prospects? per week in 2006.
Industrial Marketing Today
JUNE 3, 2010
> Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. I mean dig deeper than just the demographics like company size, job title, SIC code etc.
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B2B Digital Marketer
OCTOBER 5, 2020
My story kind of begins and I’m going to date myself right here, Jim, but I got into technology sales back in 1990. I found myself as the national account manager for a large storage company with a $21 million quota. And that was selling software over the internet and actually delivering the software through the internet.
PureB2B
MAY 22, 2018
It may be common knowledge that generating a high volume of leads at the lowest cost possible is at the top of every marketer’s priority list. But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. These are unique to your business and your target market’s profile.
PureB2B
MAY 22, 2018
It may be common knowledge that generating a high volume of leads at the lowest cost possible is at the top of every marketer’s priority list. But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. These are unique to your business and your target market’s profile.
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