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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. the quantified return on investment (ROI) from social marketing efforts. .

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the tool Google will use to beat Facebook. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). How to Migrate from Facebook to Google+ by How-To Geek. 10 Simple Techniques for Google Profile Optimisation for Google+ and Beyond by SEOptimise.

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Do You Want To Introduce Your Topic To a Wide Audience?

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Surveys show that: Chatbots will power 85% of customer service by 2020.