Why Is Search…So…Darn…Hard!
Marketing Insider Group
OCTOBER 14, 2010
The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. The search terms you use may not be the same terms the people in our target market are using when searching for our solutions.
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