markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Discuss common concerns raised by potential customers and how the sales team is addressing them and develop solutions together.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). John Bethune ( @johnbethune ). We’ve Got Algorithms. Who Needs Editors? Thursday, July 1, 2010. Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. Chris Herbert ( @B2Bspecialist ). The Mi6 Chart Toppers, May 2010 , Friday, June 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

markempa

MAY 18, 2005

« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 » Lead generation for the complex sale (book update) I am back!

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120