Emarketing Mobile Advertising Product Purchase Intent 
ClickZ
JANUARY 15, 2021
As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. One of the most dominant needs of a brand is to deliver personalized digital advertising and marketing experiences at scale.
illumin
DECEMBER 14, 2023
With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6
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illumin
DECEMBER 14, 2023
With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6
Porch Group Media
OCTOBER 24, 2019
Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. eMarketer ). Native advertising increases purchase intent by 18 percent.
Porch Group Media
MAY 21, 2019
eMarketer). Fluent) Not optimizing emails for mobile is simply no longer an option. Customer testimonials and making subscribers aware of new products or services tie for the second-most effective re-targeting campaigns, with 37% reporting using them effectively. 60% want to see posts that showcase new products and services.
Porch Group Media
SEPTEMBER 24, 2019
Mobile Video – 56%. Currently, 19% of CMOs spend 80% or more of their advertising budget on digital channels and on the other end of the scale, 22% spend less than 20% and 30% spend between 20-39% on digital advertising channels. Social Media Advertising Statistics. Online Advertising Statistics. eMarketer ).
Digilant
AUGUST 10, 2023
As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?
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