KoMarketing Associates

SEPTEMBER 16, 2020

If you have not yet implemented an ABM program, this hesitance among your peers is actually good news. Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. 2020 has changed the rules in many parts of business.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we need to evolve with it. Do Your Audience Research. Want to connect with your ideal buyers? doesn’t mean they’re an MQL. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). Advertising. Don’t ignore the early stages of the demand generation process: advertising is a great way to raise the profile of your brand and the problems your products can solve. But is that enough to guarantee effective B2B demand generation?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Outbrain

APRIL 2, 2020

According to eMarketer, people spend an average of two hours and 11 minutes per day using mobile apps. Some marketers may be quick to say Search or Social are the answer, but Search helps those already looking for something specific and Social is peer-influenced. People actually now spend more time on their phones than watching TV.

Peer-to-peer 35

Peer-to-peer Advertising Agencies Webinar Metrics Emarketing 35

Hubspot

FEBRUARY 25, 2016

Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves? They can seek peer advice and interact with brands before making purchase decisions. A standard funnel may be anywhere between 8-16 screens.). The underlying reason?

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. Click here to download it for free right now! Basic communication. Product recommendations.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108