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How email engagement can shape your content strategy

Liveintent

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.” He said he loves that email can be used as a petri dish for experimentation.

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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

Digital Ad Spending Worldwide. Image Source: eMarketer. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

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The 20 Social Listening Statistics Your Company Must Know

EveryoneSocial

Where do they spend their time? Marketers and sales professionals use a variety of methods to understand their customers better, such as surveys and focus groups. eMarketer) Only 51% of brands utilized social monitoring/listening in any capacity (survey of 200 leading brands). What are their goals? billion in 2025.

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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

Digital Ad Spending Worldwide. Image Source: eMarketer. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

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Meta advertising: what you need to know

illumin

Meta continues to be a popular form of online advertising for marketers worldwide as evidenced by the consumption of users and ad spend by companies on the platform. Furthermore, Meta and Instagram are still the kings of social spend compared to TikTok’s 9% social spend. of US digital ad spending.

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Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry

Hubspot

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. The best way to stay abreast of the latest marketing trends and developments is to regularly scour the media for relevant content.