How To Enable B2B Content Bingeing
PathFactory
DECEMBER 17, 2018
As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL? And that’s a big problem. Food for thought.
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