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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. To start from the bottom, I know that Zapier isn’t exactly a sales tool, but it’s a perfect tool for connecting all our SaaS solutions creating a perfect flow for our data. No need to worry, though.

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Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The Role of a Marketing Automation Manager.

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Are Machines the Future of Marketing?

Digital B2B Marketing

The idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched. When IBM’s Watson can tackle healthcare issues , marketing advice from machines doesn’t seem so unlikely anymore. Marketing Automation.

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5 Strategies to Help Teams Thrive after a Merger

Kapost

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience.

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B2B Marketing Guide

OutboundView

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.