ANNUITAS

APRIL 19, 2022

Contributions: How many touchpoints has a channel contributed to each Lead Qualification Stage. Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer. Read more: Why Can’t Marketing Answer the ROI Question?

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

MARCH 1, 2016

And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., closed revenue). Velocity looks at the average time between consumption and a given outcome.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

ANNUITAS

NOVEMBER 5, 2020

By tracking if a lead has sustained engagement, if they are the right persona from the right type of company, and if they have signaled lower funnel behavior, you can build a comprehensive scoring model that weights each interaction and moves the lead through different lead qualification stages.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

OCTOBER 15, 2020

You should then be able to track the elasticity (conversion rate of leads that interact with this channel) velocity (how quickly those who interact with this channel move through the funnel) and the number of overall contributions email has made to your pipeline, segmented by lead qualification stage. .

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

SEPTEMBER 15, 2020

how fast are leads that come in through this channel moving through the funnel). Elasticity of Engagement Channel (i.e. how likely is it that the leads that come in through this channel convert to the next Lead Qualification Stage). Velocity of Engagement Channel (i.e. Engagement Channel ROI.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

SnapApp

APRIL 25, 2018

The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments. What's something you've recently accomplished at work that you're proud of? Personalization via marketing automation. Platforms like Iterable let you create segments; and offer the power to personalize emails at scale. -

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. What’s something you’ve recently accomplished at work that you’re proud of? – Personalization via marketing automation.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91