ANNUITAS

NOVEMBER 5, 2020

To understand why it’s happening to you, you need to take into consideration the full buyer journey, starting with how to define a lead and evaluating how your lead management framework maintains sustainable lead sourcing, nurturing and conversion. . Your Lead Management Framework is Weak.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

MARCH 1, 2016

And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., closed revenue). Velocity looks at the average time between consumption and a given outcome.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

SnapApp

APRIL 25, 2018

One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. . The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments. What's your biggest challenge as a B2B tech marketer? .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91